Department of Defense · Department of the Army · W7M0 USPFO ACTIVITY DEANG 166
Account requiredWhy it scored this way
Every reason behind the verdict rather than the headline one — which of your certifications match, how much runway is left, whether the work is your size, and what we would need to know to sharpen it.
The requirements that decide a bid — bonding, clearances, experience minimums, page limits — live in the attachments, not in the notice above. Start a free trial to upload them and have them read.
Draft the paperwork
Written against this notice and what you have told us about your company. Anything we do not know is marked [NEEDS INPUT] in the draft rather than guessed at — read it before you send it. Federal notices routinely put the real requirement in an attachment; adding the documents above makes every one of these materially better.
Start a free trial to draft these. Nothing is sent to an agency on your behalf, ever — you get a document to review, edit and submit yourself.
What would disqualify you
Read straight from the solicitation documents: the bonding, clearances, insurance minimums, experience thresholds and deadlines that decide whether you can bid at all — before you write a word.
Sources Sought response
A complete draft response — capability statement, relevant past performance, business size and socioeconomic status, and answers to the agency's specific questions.
Questions to submit
Genuine ambiguities and requirements that disadvantage a smaller bidder, drafted as questions you can submit before the Q&A deadline.
Past performance write-ups
Which of your prior awards best match this requirement, and draft write-ups in the format the agency asked for.
Solicitation details
Solicitation number
W50S6X26Q0008
Notice type
Sources Sought
NAICS
541810
Set-aside
Unrestricted
Posted
2026-07-15
Response deadline
Jul 27, 2029, 3:59 AM UTC
Place of performance
DE
Contracting contact
michael.palet.1@us.af.mil
Market intelligence
Account requiredWho wins this work, and what it pays
Comparable awards under NAICS 541810 at this agency — the incumbent, what they were paid, when their period of performance ends, and the real pricing distribution rather than the headline number. From public federal award records.
Notice Type: Sources Sought Notice ID: W50S6X26Q0008 Title: Vehicle Wrap Advertising - Delaware NAICS Code: 541810 (Advertising Agencies) OR 541850 (Outdoor Advertising) 1. DISCLAIMER This is a Sources Sought Notice only. This notice is issued solely for market research and planning purposes in accordance with FAR Part 10. It does NOT constitute a Request for Quote (RFQ), Request for Proposal (RFP), or a promise to issue a solicitation in the future. This notice does not commit the U.S. Government to contract for any supply or service whatsoever. The Government will not pay for any information or administrative costs incurred in response to this notice; all costs associated with responding to this notice will be solely at the interested party’s expense. Not responding to this notice does not preclude participation in any future competitive solicitation, if one is issued. 2. BACKGROUND & REQUIREMENT SUMMARY The 166th Mission Support Contracting is conducting market research to identify potential small business and socioeconomic contractors capable of providing a targeted vehicle-wrap advertising and brand ambassador campaign. The contractor shall provide fully wrapped vehicles that will operate in highly visible, targeted zones across Delaware (Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns). The core deliverables include: Fleet Branding: Ten (10) fully wrapped vehicles – complete coverage (doors, hood, trunk, and back windows), to include installation and de-installation. Targeting & Vetting: Sourcing drivers whose daily routes align with the specified target zones. Drivers must pass comprehensive background checks. Collateral Distribution: Distribution of up to 2,000 Government-provided brochures (approx. 200 per vehicle) by the drivers. Analytics & Reporting: Monthly reporting to include Proof of Performance photos, GPS tracking heat maps, mileage tracking, and verified impression counts to calculate overall campaign exposure. 3. REQUESTED INFORMATION / CAPABILITY STATEMENT Interested parties are requested to submit a Capability Statement (no more than 5 pages) addressing their ability to perform the services described above. Please include the following administrative information and answer the generic and specific capability questions below. A. Administrative & Company Information: Company Name, Address, and Point of Contact (Name, Title, Phone, Email). Unique Entity ID (UEI) and CAGE Code. Business Size and Socioeconomic Status under NAICS 541810 (e.g., Small Business, 8(a), HUBZone, SDVOSB, WOSB). Are these services available on an existing Government-wide Acquisition Contract (GWAC) or GSA Multiple Award Schedule (MAS)? If yes, please provide the contract number. Are your services considered commercial under the definition provided in FAR 2.101? B. Capability Questions: Do you have an established network of local drivers operating within Middletown, Dover, Georgetown/Milton, and the Delaware Beach Towns? How do you map and vet driver routes to ensure the wrapped vehicles are frequently operating in our specific target geographic areas? Are your drivers willing and contractually able to distribute physical promotional collateral (brochures) to passengers/the public, and how do you track their distribution compliance? What specific background checks (e.g., criminal, driving record) do you mandate for your drivers before campaign launch? Do you have the capability to provide monthly GPS heat maps and real-time mileage tracking of the wrapped vehicles? How do you calculate your impression metrics, and do you use an independent or third-party verification system for this data? 4. Pre-Solicitation Questions & Answers (Q&A) The following Anticipated Q&A is provided to assist interested parties in understanding the Government's requirement and the current market research phase. Q1: Is there an incumbent contractor currently performing these exact services? A1: No, this is a new requirement for the Government. Q2: Has a decision been made regarding a small business set-aside for this requirement? A2: No. The purpose of this Sources Sought is to conduct market research to determine the availability of capable small businesses (including 8(a), HUBZone, SDVOSB, and WOSB). The Government will use the responses to this notice to make an informed decision on the acquisition strategy and any potential set-asides. Q3: Will the Government provide the 2,000 brochures/literature pieces, or is the contractor responsible for the printing costs? A3: The Government will provide the physical brochures/literature pieces to the contractor. The contractor is only responsible for the allocation and distribution of these materials via the campaign drivers. Q4: Does the Government require the vehicles to be dedicated solely to this campaign, or can they be active rideshare vehicles operating their normal routes? A4: The Government expects these to be active rideshare (or similar) vehicles operating their normal daily routes, provided those routes consistently overlap with the targeted geographic zones (Middletown, Dover, Georgetown/Milton, and Delaware Beach Towns). Q5: Will the Government accept alternative advertising methods, such as public transit (buses/trains) or static billboards? A5: At this time, the Government is specifically researching the capability for wrapped rideshare/ambassador vehicles that allow for targeted geographic roaming and direct passenger collateral distribution. However, if a vendor believes an alternative approach meets the core intent and deliverables, they are welcome to detail that alternative in their Capability Statement. Q6: When does the Government anticipate releasing the official Request for Quote (RFQ) or Request for Proposal (RFP)? A6: The solicitation release date is currently To Be Determined (TBD) and is contingent upon the results of this market research and subsequent funding availability. 5. SUBMISSION INSTRUCTIONS Responses must be submitted via email to the Contract Specialist, Michael Palet Michael.palet.1@us.af.mil and the Contracting Officer Bryan.Driscoll.5@us.af.mil no later than 26 July 2026 at 2359 EST. Please include "Sources Sought Response: Vehicle Wrap Advertising - [Company Name]" in the email subject line. Telephone inquiries will not be accepted. Note: The Government will compile all submitted questions and post the answers publicly as an amendment to the Sources Sought notice on SAM.gov. Please do not include proprietary or confidential information in your questions
Contact
Point of contact
Michael Palet
Role
not stated on this notice — SAM publishes a role for only about 5% of them, so this may be a contract specialist rather than the contracting officer
Email
michael.palet.1@us.af.mil
Secondary
bryan.driscoll.5@us.af.mil
Submit questions
Ambiguities and requirements worth clarifying, written as questions you can send before the deadline.
Opens in your own mail client, addressed and with a subject line — you write the message. GovSprint never sends anything on your behalf.
Emails open in your mail client and are sent from your address, so the reply comes back to you and the exchange stays yours. Confirm the correct channel and any question deadline on the notice before sending — many solicitations require questions in a specific way.
