Department of Defense · Department of the Army · W7M7 USPFO ACTIVITY IN ARNG
Account requiredWhy it scored this way
Every reason behind the verdict rather than the headline one — which of your certifications match, how much runway is left, whether the work is your size, and what we would need to know to sharpen it.
Written against this notice and what you have told us about your company. Anything we do not know is marked [NEEDS INPUT] in the draft rather than guessed at — read it before you send it.
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Compliance matrix
Every stated and implied requirement, its source section, whether it is mandatory, and where your response will address it.
Proposal outline
A submission skeleton where every required element is a heading with its source requirement quoted beneath it. You write the substance; nothing gets forgotten.
Questions to submit
Genuine ambiguities and requirements that disadvantage a smaller bidder, drafted as questions you can submit before the Q&A deadline.
Past performance write-ups
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Solicitation details
Solicitation number
W912L9-26-Q-9002
Notice type
Combined Synopsis/Solicitation
NAICS
541810
Product service code
R701
Set-aside
Small Business Set Aside - Total
Posted
2026-08-11
Response deadline
Aug 21, 2026, 8:00 PM UTC
Place of performance
Indianapolis, IN
Contracting contact
brian.williams132.civ@army.mil
Market intelligence
Account requiredWho wins this work, and what it pays
Comparable awards under NAICS 541810 at this agency — the incumbent, what they were paid, when their period of performance ends, and the real pricing distribution rather than the headline number. From public federal award records.
COMBINED SYNOPSIS/SOLICITATION - COMMERCIAL SERVICES Solicitation Number: W912L9-26-Q-9002 Document Type: Request for Quote (RFQ) Subject: INARNG Marketing Program Support Product Service Code (PSC): R701 – Support- Management: Advertising NAICS Code: 541810 – Advertising Agencies Small Business Set-Aside: 100% Small Business Set-Aside (IAW FAR 19.502-2 (b)) Contract Type: Firm-Fixed-Price (FFP) NOTICE OF SOLICITATION This is a combined synopsis/solicitation for commercial services prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only Request for Quote (RFQ); quotes are being requested and a written solicitation will not be issued. SCHEDULE OF SERVICES (CLIN STRUCTURE) The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to implement the INARNG Marketing Program for the Recruiting and Retention Battalion (RRB) of the Indiana Army National Guard (INARNG) in accordance with the attached Performance Work Statement (PWS). CLIN 0001 (Base Year): Marketing Program Support Services Period of Performance: September 29, 2026 – September 28, 2027 Quantity: 12 | Unit: Month CLIN 1001 (Option Year 1 - Advertising Option): Media Strategy, Purchase, and Placement (Reference PWS lines 5.11, 5.11.1, and 5.11.2) Period of Performance: January 04, 2027 – September 28, 2027 Quantity: 150 | Unit: Operating Units | Not to Exceed (NTE) $150,000.00 DESCRIPTION OF REQUIREMENTS A detailed description of the services, deliverables, and performance standards required under this solicitation is located within the accompanying Performance Work Statement (PWS) attached to this posting. SUBMISSION REQUIREMENTS & INSTRUCTIONS To be considered for award, interested offerors must submit a complete quote package via email. There are no formatting requirements. All packages must contain the following: PART A: TECHNICAL & PAST PERFORMANCE PROPOSAL Technical Approach: A detailed description of the work to be performed, demonstrating the contractor's capability and plan to meet the requirements of the PWS (including campaign management, market research/GIS analytic studies, recruiting location management, digital asset management, and training). Past Performance: Evidence of a demonstrated record of successfully delivering similar services on time and to customer satisfaction. PART B: PRICE PROPOSAL Detailed pricing information for CLIN 0001 and CLIN 1001 as described in the CLIN structure above. PART C: ADMINISTRATIVE DETAILS Please ensure the following administrative details are clearly displayed on your quotation cover sheet: Company Name Street Address, City, State, and Zip Code CAGE Code Unique Entity Identifier (UEI) Discount Terms KEY PROCUREMENT TIMELINE Questions Due Date: Friday, August 14, 2026, at 4:00 PM EST. All questions regarding this solicitation or the PWS must be submitted in writing via email to the Point of Contact below prior to this deadline. Quote Due Date: Friday, August 21, 2026, at 4:00 PM Eastern Time. Quotes received after this deadline will be considered late and may not be evaluated. BASIS FOR AWARD The Government will award a contract resulting from this RFQ to the responsible offeror whose offer, conforming to the RFQ, represents the BEST VALUE to the Government, considering Technical Capability, Past Performance, and Price (as detailed in the accompanying "Evaluation Criteria" document). POINT OF CONTACT (POC) All quotes, questions, and correspondence regarding this RFQ must be submitted via email to: Brian Williams, Contracting Officer, Email: brian.williams132.civ@army.mil
Contact
Point of contact
Brian Williams
Role
not stated on this notice — SAM publishes a role for only about 5% of them, so this may be a contract specialist rather than the contracting officer
Email
brian.williams132.civ@army.mil
Submit questions
Ambiguities and requirements worth clarifying, written as questions you can send before the deadline.
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