Notice of Intent to Sole Source: Ad Walls LLC -Hawaii Air National Guard Recruitment Advertising in Hawaii Malls and Shopping Centers
Department of Defense · Department of the Army · W7M4 USPFO ACTIVITY HIANG 154
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Sources Sought response
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Solicitation details
Solicitation number
W50SLF-26-Z-1CC7
Notice type
Special Notice
NAICS
541850
Product service code
R701
Set-aside
No Set aside used
Posted
2026-08-07
Response deadline
Aug 24, 2026, 5:00 PM UTC
Place of performance
Honolulu, HI
Contracting contact
jonathan.a.ringor.mil@army.mil
Market intelligence
Account requiredWho wins this work, and what it pays
Comparable awards under NAICS 541850 at this agency — the incumbent, what they were paid, when their period of performance ends, and the real pricing distribution rather than the headline number. From public federal award records.
The Hawaii Air National Guard (HIANG) intends to issue a sole source, firm-fixed-price contract to Ad Walls LLC. The authority permitting other than full and open competition for this acquisition is 10 U.S.C. 3204(a)(1), as implemented by Revolutionary Federal Acquisition Regulation Overhaul (RFO) 6.103-1, "Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements." A Request for Quote (RFQ) will be issued to Ad Walls LLC to provide advertising services to engage with the target demographic (18-25 year old physically fit young adults) for potential recruitment into the HIANG. The work includes providing mall and shopping center billboard-style advertising at various locations to showcase and promote Hawaii Air National Guard mission sets. Ad Walls LLC is the only source capable of providing the required advertising services at the specified locations because they hold the exclusive rights for large-format, billboard-style media at the malls and shopping centers listed in the Statement of Work. Ad Walls LLC is the sole provider for this specific type of advertising on the properties listed below, making them the only vendor capable of fulfilling the government's requirement. Windward Mall Kapolei Shopping Center Kapolei Commons Walmart Honolulu Ka Makana Ali?i Moanalua Center Stadium Marketplace Pearlridge Center Pearl Highlands Center Aina Haina Shopping Center Maui Mall (Kahului, Maui) Kukui Grove Center (Lihue, Kauai) The designated North American Industry Classification System (NAICS) Code is 541850, Indoor and Outdoor Display Advertising, with a corresponding size standard in number of dollars is: $34.5 million. The period of performance is estimated to be from September 30, 2026, to September 29, 2027. Please note that this notice of intent is not a request for competitive quotes. However, any interested party who believes it can meet the requirements is invited to submit a complete and detailed capability statement in writing. The response must show clear, compelling, and convincing evidence that competition would be advantageous to the Government. Capability statements must be submitted no later than 7:00 AM Hawaii Standard Time, 24 August 2026, to Jonathan Ringor at jonathan.a.ringor.mil@army.mil with W50SLF-26-Z-1CC7 in the subject line. No telephone responses will be accepted. A determination by the Government not to compete this proposed procurement based upon responses to this notice is solely within the discretion of the Government. This notice does not obligate the Government to award a contract or to pay for any information provided in response.
Contact
Point of contact
Jonathan Ringor
Role
not stated on this notice — SAM publishes a role for only about 5% of them, so this may be a contract specialist rather than the contracting officer
Email
jonathan.a.ringor.mil@army.mil
Secondary
jonathan.weber.14@us.af.mil
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